Direct response

Our total focus on return on investment has inevitably led to us attracting many direct response clients over the years.

• We don’t really do brand building.
• We like to be able to measure response, learn and fine-tune.
• We like to improve each client’s media performance day by day, week by week and year on year.

This almost fanatical desire to improve is probably one of the main reasons why we seem to be able to maintain good client relationships over periods of time that seem long by industry norms.

Another reason might be that we have never recognised the line — as in "below the line" and "above the line".

Right from the start we have been thinking solutions not disciplines.

Right from the start we have been planning regional inserts and TV combined or door-to-door and radio combined. Or list-buying and TV.

And now obviously online is right at the heart of our thinking.

As it is clearly the way most markets are moving, we have invested in talented people well ahead of the speed of actual client budget migration – so as to maintain our ability to deliver results exceeding the expectations of our clients.