Press

The regional and local newspaper industry has faced in recent years their greatest economic challenge within the media landscape, falling circulations and advertiser commercial investment in part moving to more accountable platforms that has led to a change in the way we trade with the print medium.

Ultimately the introduction of Online free news content platforms and the way we access our ‘daily news nuggets’ has raised the question of the viability of regional and local print platforms not only from a news offering but as an effective advertising medium. A switch from the print platform of a paid-for product to a free circulating offering to grow coverage has too become common practice in metropolitan areas.

We have also witnessed the introduction and trial by Publishers of regional and local news via a paid-for online offering which will only add to the challenge of how the role of print at a macro and micro level will achieve its share in an already cluttered marketplace, and the newspaper industry is focused now on how their businesses can maximise their commercial revenues through a multi-media approach.

Our extensive experience of press planning coupled with a strong trading psyche with regional Publishers ensures our clients achieve accountability and significant ROI on their press expenditure whether this is off the page or an Insert placement.

Added value is just one of many planning elements we always look to achieve on behalf of our client’s, through for example free editorial placement and distress space buying.

More on National Press soon.