Radio

Traditionally seen as the ‘one to one’ medium, the UK commercial Radio industry has in recent years witnessed vast fragmentation of its market place and as a result consolidation ownership of stations has occurred with key radio groups such as Global Radio and Bauer leading the market in terms of acquisitions.

Programming formats remain typically chart led and Adult contemporary with an array of specialist station offerings with a genre output, notably Classical, Jazz, Ethnic and Speech based.

Community local radio still plays a vital role in the UK market and unlike the regional/national offering provides a ‘local content’ that many still want.

The radio industry faces a challenging time over the coming years, the birth of digital radio and how the listener engages with the medium will undoubtedly reflect how effective reach via these new platforms will be achieved, coupled with the recent economic downturn that has led to advertisers challenging the accountability that Radio (and other media) delivers to their ROI.

Our wealth of experience of planning and buying radio over the years and our close working relationships with the Commercial radio sector ensures we invest our client’s marketing budget wisely.

Whether it’s an airtime campaign, promotional feature or programme sponsorship, we look to ensure our clients achieve ‘value for money’ with access to our group trading deals we have in place with all the major station groups in the UK.